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If You Want to Sell Online, Target Women  More
Women are moving e-commerce markets
Today, women represent about half (49.8 percent) of all U.S. online users, according to “Women on the Web,” a June 2010 comScore global report. Yet women make more online purchases (61 percent) than men do and account for nearly $6 out of every $10 (58 percent) spent online.

As you might expect, women effortlessly rule in apparel and accessories (71 percent of dollars spent) as well as toys and hobbies (67 percent of dollars). More surprising, however, is that women dominate across online categories, including video games. Men spend more, though not by much, in only a few areas, such as computers, sports gear and event tickets. (The numbers suggest that men make fewer but bigger-ticket buys while women buy more often, spending less per order.)
Women represent the majority of the online market:
Digital Divas By The Numbers:*
• 22% shop online at least once a day
• 92% pass along information about deals or finds to others
• 171: average number of contacts in their e-mail or mobile lists
• 76% want to be part of a special or select panel
• 58% would toss a TV if they had to get rid of one digital device (only 11% would ditch their laptops)
• 51% are moms
WHAT INVESTORS LOOK FOR IN A CROWDFUNDING (EQUITY BASED) INVESTMENT START-UP   More
Marketing to Women: Surprising Stats Show Purchasing Power & Influence  More
Women on the Web

1. As early as 2000, women were found to have surpassed men in Internet usage
2. Seventy-eight percent of women in the U.S. use the Internet for product information before making a purchase
3. Thirty-three percent research products and services online before buying offline
4. Women account for 58% of all total online spending
5. Twenty-two percent shop online at least once a day
6. Ninety-two percent pass along information about deals or finds to others
7. The average number of contacts in their e-mail or mobile lists is 171
8. Seventy-six percent want to be part of a special or select panel
9. Fifty-eight percent would toss a TV if they had to get rid of one digital device (only 11% would ditch their laptops)
Consumer Psychology and the E-Commerce Checkout [Infographic]  More
Social Networking Fact Sheet   More
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